Sant Jordi in Barcelona: a celebration of love, books, and roses

11 April 2025

Picture a vibrant day in Barcelona, where the streets come alive with the colors of roses and the magic of books. La Diada de Sant Jordi, or Saint George’s Day, is one of Catalonia’s most cherished celebrations. Held annually on April 23rd, this special day blends history, culture, and romance in a way that captivates both locals and visitors. Let’s explore the origins of Sant Jordi and the best ways to enjoy this beloved festival in Barcelona.

The origins of Sant Jordi: a story of love and heroism

The legend of Sant Jordi dates back to Catalan folklore and tells the story of a brave knight, Saint George, who saved a princess by slaying a fearsome dragon. From the dragon’s blood, a red rose bloomed, which the knight presented to the princess as a symbol of love and victory. Over time, this tale evolved into a beautiful tradition where roses are gifted as a sign of affection.

Although Sant Jordi is not an official holiday, it is deeply rooted in Catalonia’s cultural identity. The celebration has also become a tribute to literature, as April 23rd marks the anniversary of the deaths of literary giants Miguel de Cervantes and William Shakespeare. This connection led to the tradition of exchanging books, making Sant Jordi a unique blend of love, literature, and local heritage.

How to celebrate Sant Jordi in Barcelona

On April 23rd, Barcelona transforms into an open-air book and flower market, with thousands of stalls lining its main streets. Traditionally, men give roses to women, while women give books to men, but today, everyone exchanges both gifts. The festive atmosphere is enhanced by literary events, music, and cultural activities across the city. Here are some must-visit places and experiences during Sant Jordi in Barcelona:

1. Stroll Through the Festive Streets

Some of the best streets to explore on Sant Jordi include:

• La Rambla – The heart of the celebration, filled with book stands and flower stalls.

• Passeig de Gràcia – Home to famous landmarks and beautifully decorated stores.

• Passeig de Sant Joan – A lively spot with local booksellers and authors signing copies.

• Rambla de Catalunya – A charming pedestrian avenue with a fantastic festive atmosphere.

2. Visit Iconic Landmarks Decorated for the Occasion

• Casa Batlló: This famous Gaudí masterpiece is decorated with hundreds of roses, making it one of the most photographed spots during Sant Jordi.

• La Pedrera Workshop: A special workshop where children can design and paint their own Sant Jordi bookmarks inspired by Casa Milà.

• Open Doors to Cultural Sites: On this day, several iconic buildings offer free entry, including:

  • Palau de la Generalitat

  • Museu d’Història de Catalunya

  • Recinte Modernista de Sant Pau

  • Parc Güell

3. Enjoy the Sant Jordi Musical at Antiga Fàbrica Estrella Damm

This annual event features a full day of live music, book signings, and food stalls, creating the perfect mix of entertainment and culture. With over 40 performances, it’s an unmissable part of the Sant Jordi experience.

4. Discover the Magic of Literature

Many local bookstores and libraries host special events, including author meet-and-greets, poetry readings, and storytelling sessions. If you're a book lover, this is the perfect opportunity to find a new favorite novel while immersing yourself in Barcelona’s literary scene.

Live the Magic of Sant Jordi with Aspasios

Let the enchantment of Sant Jordi continue after the celebrations. Whether you choose one of our cozy boutique hotels or a beautifully designed apartments in central Barcelona, Aspasios offers the perfect place to relax and recharge.